Why Denny Oh is better than a Team of Realtors

Posted on April 23, 2010 | by Denny Oh

In real estate, many people feel that working with multiple agents is a good thing – the more eyes and ears you have, the more chances you have to find what you’re looking for…right?  Well, like many things in life, what sounds good, doesn’t always translate to reality.

You see, when someone tells me that they’re working with other agents, I think…this is a waste of my time – I’ll focus on my loyal clients. Now this might sound mean, or inconsiderate, but so what.  Ultimately, this is my job.  This is how I make a living and pay my bills. If a buyer won’t commit to me, then I won’t waste my time and risk them buying a home from someone else…because remember, I get paid solely on commission, not for the time I spend with someone.  I’m not asking you/them to sign in blood, but after working with me for a while, I do expect loyalty and exclusivity.

Additionally, many people don’t realize that realtors have access to the same inventory.  The MLS for one area has all the homes for sale, regardless of the listing company.  I can show Prudential listings, RE/MAX listings and even all the smaller companies’ listings.  So using someone from Prudential, Coldwell Banker and Keller Williams doesn’t grant you access to more homes.

Another thing about Denny Oh, is that what you see(or in this case, read), is what you get.  I am responsible for the all the content on my blog(minus a few posts from a lender I used to work with) and I don’t hire writers to blog for me.  I’m sure I could spend some money and pay a college student to write blog posts that will help www.sandiegoh.com come up higher on searches, but I guess I pride myself on creating my own success and not buying it.  I don’t think people/companies who do pay for better SEO ranking are bad, but I just think it’s better to do it with useful, genuine info.

Teams – why not work with a team?  Well that’s a good question.  I myself was part of a large team until several months ago.  Teams can be great.  However, here’s where they can let you down.  You see, most teams are built around one or two lead agents.  These lead agents are the image of the team and are primarily responsible for the business that it generates.  The team leader will spend money on marketing to generate leads, which he or she then passes along to another agent on the team(not all teams, but most teams follow a business model similar to this) and gets a percentage of the commission the other agent makes.  Doing so allows the team to pool their money/resources and spend more marketing dollars.

Now the problem with this business model is that the buyer/seller who contacts the team for help, is probably interested in working with the lead agent(especially since teams rarely advertise their “junior” agents).  So while Joe Homebuyer is calling #1 Agent because he sees his advertising all the time, he’s ultimately going to work with one of #1 Agent’s associates and not the person he was calling for.  I’m not saying that the junior agent won’t be able to get the job done, but I’m simply pointing out that teams do have downsides.

I personally have been contemplating on whether or not I should “hire” a buyer’s agent, or an assistant, but I haven’t figured out how/what I can delegate to someone else.  I’ve learned that I’m very particular about what I do and I’m not ready to let someone else do my job( and yes, I do realize that I’m giving myself too much credit and that someone else could just as well do the same quality of work that I try and produce).  I guess my point is, I pride myself on how I deal with my clients and how I acquire them.  I have never spent a penny on any AdWords, pay per clicks, or anything else.  And while this may change at some point, I will still make sure all the content on my site is useful and not just a bunch of random keywords thrown together to get better Google results.

I’ll leave you with this – my goal is to do extremely well in real estate.  This means that I want to make a lot of money helping people buy and sell homes.  This also means that I am making it my top priority to make you, the client, completely happy.  I believe in longevity and don’t push buyers and sellers into closing a deal, just so I can get a pay check.  The happier you are, the better off I am.  If you’re looking for someone to help you with your real estate needs, please get in touch with me.

Denny Oh 858-243-2092 [email protected]

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